Most Squishmallows sell for about $5-15 used as of November 2026, at or below new: Jazwares' shop lists most 8-inch Squishmallows at $12.99-14.99, 12-inch at $15.99-19.99 and 14-inch at $19.99. The exceptions are few: Jack the Black Cat, the 500-piece 2020 release, has recently sold for roughly $500-600, Select Series and event pieces bring about $40-160, and a few early Kellytoy-era plush from 2017 to 2019 sell for $30-100.
The reason is scale. Wikipedia, citing company figures, reports about 400 million Squishmallows sold in 3,000 styles by August 2024, and the brand is still in Target, Walmart, Costco and drugstores every week. A plush that is restocked constantly cannot hold a premium for long. The ones worth money are those that were never restocked.
Quick answer
- Ordinary Squishmallows, used: about $5-15 each; sold in lots, often $2-8 per plush.
- New retail on the Jazwares shop is about $13-15 (8-inch), $16-20 (12-inch) and $19.99 (14-inch), so most resale sits at or under retail.
- Jack the Black Cat (16-inch, 500 made, 2020): about $500-600 in recent Mercari sales, down from the $1,000 or more reported in 2022-2023. Listings asking $5,000-20,000 are asking prices.
- Select Series and milestone plush (Hans with Golden Details, Snowman Benny): about $40-160.
- Fakes of Jack and other rare ones are common. Check the tags and the collector number.
How do you identify and value a Squishmallow?
Read the sewn-in tag first. It tells you who the character is, which version you have, and roughly when it came out.
- Find the name and squad. The paper hang tag names the character and gives a short bio. If the hang tag is gone, the name is often still on the sewn tag, or you can match the design on the Squishmallows Wiki.
- Read the collector number on the sewn tag. After the size information comes a number such as "#1366-2". The first number is the collector number: the order in which the character was created. Cam the Cat is #1; Jack the Black Cat is #500.
- Read the version number. The number after the dash is the version. "#1366-2" is the second release of character 1366. A first edition has no dash number at all, which matters for collectors who want originals.
- Note the Squishdate. The tag also prints a Squishdate, written like "Squishdate: 01.14.2022". Fans often read it as the character's birthday; the wiki notes it usually falls a few months to a year before the first release. It is not a production date.
- Check for a different line code. Spin-off lines use their own codes and numbering, such as SFZ for Fuzz-A-Mallows and SD for Squish-Doos. Licensed plush (Sanrio, Pokemon, Disney) and some lines such as Stackables, Hug Mees and Flip-A-Mallows carry no collector number at all.
- Measure it. Squishmallows now come in 12 sizes, from a 3.5-inch clip to 24 inches. The same character sells for very different amounts at different sizes, and the rare releases were often one size only (Jack was 16 inches).
- Look for a Select Series tag. Rare and limited plush from the Select Series come with a black matte hang tag instead of the usual colored one. That tag is a strong clue that you have one of the exceptions.
- Search sold listings by name, size and version. "Connor the Cow 16 inch 2019" is a search; "cow Squishmallow" is not.
What are Squishmallows worth?
Ranges below come from Mercari and eBay sold listings checked on November 2, 2026, with retail prices from the Jazwares Squishmallows shop. The eBay sales, read through the 130point sold-price search, agree: used single plush sold for a median of about $10, Snowman Benny for $40-57 and Hans with Golden Details for $60-200, while three Jack sales ran $350, $700 and $1,500, a wider spread than Mercari. Poshmark sold listings checked the same day agree on 16-inch plush, 2019 plush and store exclusives, but put single clips higher and mixed lots lower than Mercari, so the clip and lot ranges cover both. The Make-A-Wish Star and Jack rows rest on a handful of sales each. Compare against current sold listings for your exact plush.
| What you have | Typical sold price |
|---|---|
| Ordinary Squishmallow, used, any size up to 12 inches | about $5-15 |
| Ordinary 16-inch or larger, clean | about $15-35; Poshmark mostly $12-40 |
| Mixed lot of used Squishmallows | about $2-8 per plush; Poshmark lots of 5 to 11 sold for about $2-3 each |
| Mini and clip-on Squishmallows | about $3-15 each: single clips mostly $3-8 on Mercari and $5-18 on Poshmark |
| Retired 2019 Kellytoy-era plush, with tags | about $10-50, a few near $100; Poshmark mostly $8-25, a few at $42-69 |
| Store exclusives (Hot Topic, Justice, Costco) | about $12-40; Poshmark $10-45 for most Hot Topic, Target and Justice exclusives |
| Select Series 16-inch (Snowman Benny, Pumpkin Cam, Golden Hans) | about $40-70, a few to $160 |
| Make-A-Wish Star (10,000 donated in 2023) | $110 on Mercari and $20 on Poshmark recently, one older outlier at about $810 |
| Jack the Black Cat, 16-inch, genuine with tags | about $500-600 recently on Mercari |
| Fake or unverifiable "rare" Squishmallow | no legitimate resale value |
Mercari sales behind those ranges: Jack at $499, $557 and $599; a 16-inch Hans with Golden Details at about $40-70, with one at $160; Snowman Benny 16-inch at $38-53; a 2019 Fitz the Corgi 5-inch at about $34 and again at about $104; and a 2019 Peter the Pig 8-inch at $37. At the same time, retired 2019 plush such as Rosie the Pig and Connor the Cow sold for $10-13.
Why is Jack the Black Cat so valuable?
Jack is the best known Squishmallow made in a fixed, announced quantity. Kellytoy created Squishmallows in 2017, and Jazwares acquired Kellytoy in 2020, the year Jack came out. According to Kellytoy's 2020 announcement, quoted on the Squishmallows Wiki, Jack was the 500th Squishmallow character, the first Select Series plush, sold only on Squishmallows.com, 16 inches, and limited to 500 pieces. A "500" emblem was embroidered inside his ear and on a gold sewn-in label, and he came with the black matte Select Series hang tag. Wikipedia notes he sold out within two hours.
A genuine Jack sells for hundreds of dollars, not the five-figure numbers in headlines. Wikipedia mentions eBay listings near $20,000; those are asking prices. Articles from 2022 and 2023 quoted $1,000-2,000, mostly listings, with a few reported sales in that range at the height of the craze. What buyers have actually paid lately is $499-599 on Mercari, with eBay sales spread from $350 to $1,500.
Before you price a black cat:
- Most black cat Squishmallows are not Jack. Autumn, Jamal, Catarina, Calio and Eponine are all black cats, sold by the hundreds of thousands, and they sell for $5-30. Jamal the Black Cat Squish-a-long sold for $1-5.
- There is also a 12-inch Jack. The 500-piece release was the 16-inch. A second, 12-inch Jack followed in November 2020, reportedly limited to 1,000 pieces. It is also collectible, but it is not the 500-piece cat, so check the size before pricing a Jack.
What else is rare?
Beyond Jack, the plush that hold value share one trait: there was a cap on how many existed or how they could be bought.
- Select Series releases with the black matte tag, such as the 16-inch Hans with Golden Details, Snowman Benny and seasonal Cam variants.
- Event and sweepstakes plush. Wikipedia reports odds of about 1 in 10,000 for JSK the Business Cat, a trading card sweepstakes prize. Sales are rare enough that no reliable price range exists.
- Charity and promotional plush such as the 2023 Make-A-Wish Star, of which Jazwares donated 10,000.
- Early Kellytoy-era plush from 2017 to 2019, but only first editions of characters that later became popular (see the FAQ).
Condition and what changes the price
| Factor | Effect on value |
|---|---|
| Hang tag attached, clean, uncreased | Baseline for the prices above |
| Hang tag missing, sewn tag present | Small deduction on common plush; large on Select Series and Jack |
| Sewn tag cut off | Most buyers will not pay a premium; rare plush cannot be verified |
| Pilling, matted fur, flattened stuffing | Deduct roughly half on anything above common prices |
| Stains, odors, pet hair | Common plush becomes hard to sell at all |
| Washed in a machine | Often fine for play value; collectors pay less |
How do you spot a fake Squishmallow?
Wikipedia notes that authentic Squishmallows can be identified by their three attached tags: the paper hang tag and the sewn-in tags. Fakes most often target Jack and other high-priced characters, and the tells are on those tags:
- Collector number that does not match the character. The Squishmallows Wiki keeps a full collector number list. A Jack without #500, or a number that belongs to another character, is a problem.
- Missing Select Series details on Jack. No black matte hang tag, no gold sewn label, no embroidered 500.
- Blurry printing, odd fonts or misspellings on the hang tag and sewn tag.
- Wrong shape and fabric. Genuine Squishmallows are spandex-blend with polyester fiber fill and a smooth, even dome. Fakes are often lumpier, shinier or flatter.
- Embroidery. Eyes and features on genuine plush are tight, clean embroidery. Fakes show loose threads and uneven faces.
- Price. A 16-inch Jack for $60 is not a deal.
Say you clear out a closet
Say you find 14 Squishmallows from 2021 and 2022: a mix of 8-inch and 12-inch, about half with hang tags, all clean. The sewn tags show collector numbers in the 1000s with version dashes, which tells you they are later releases of popular characters, and none has a black Select Series tag. That is an ordinary collection. Sold as one lot, it will likely bring about $30-90, roughly $2-6 each. Sold one by one, the tagged ones might bring $8-12, minus shipping and fees, and the untagged ones $5. If one turned out to be a 16-inch cat with a gold "500" label, it would deserve a careful look and better photos before you price it.
Where should you sell Squishmallows?
For a pile of common plush, a single lot on Mercari or Facebook Marketplace is the least work, and local pickup avoids shipping a bulky box. Individual listings make sense only for Select Series, exclusives and plush you have checked against sold listings. Squishmallows collector groups on Facebook and Reddit trade actively and know the rare ones, but they also know the market, so expect fair rather than inflated offers. For a genuine Jack, list with full tag photos on eBay or Mercari, where buyers search for him by name.
Common mistakes
- Assuming retired means rare. Many retired characters were made in huge runs and sell for under $15.
- Cutting off tags. On anything rare, the sewn tag is the proof.
- Calling every black cat Jack. Check the collector number before anything else.
- Shipping bulky plush one at a time. Postage can eat the whole sale price on a $10 plush.
How WorthPic reads Squishmallow photos
WorthPic runs on the newest and most capable AI model available, tuned for exactly this kind of identification. From clear photos it reads the character, the size, the hang tag style and the collector number, version number and Squishdate on the sewn tag, then places the plush as an ordinary release, an exclusive or a Select Series piece and gives an honest resale range. What it cannot judge from a photo is the feel of the fabric, the stuffing, or whether a tag was moved from another plush, and it will say so when the photos do not settle the question. It identifies and estimates. It does not authenticate, grade or appraise.
What to photograph
- The whole plush from the front in daylight, with a tape measure or a known object for scale.
- The sewn-in tag, flat and sharp enough to read the collector number and Squishdate.
- Both sides of the hang tag, if it is still attached.
- Any embroidered emblem or special label, such as Jack's 500.
- For a group, one photo of all of them together, then one tag photo each.
When to get it looked at in person
An ordinary Squishmallow does not need an expert; the sewn tag and a sold-listing search tell you what it is worth. A plush you believe is Jack, JSK, Star or another limited release is worth showing to an active Squishmallows collector community before you sell or buy; members compare tag details against known genuine examples every week, and fakes of exactly these plush exist. Our guides to Beanie Boos, Beanie Babies and Webkinz show how other big plush crazes have priced out once production caught up, and Jellycat covers the plush brand most often sold alongside Squishmallows. For the broader picture of which toys are worth money and why most are not, the category page covers every plush and figure line we track.
Sources
- Squishmallows Wiki: Collector Number: how the collector number, version number and Squishdate appear on the tag, line codes such as SFZ and SD, and which lines carry no number.
- Squishmallows Wiki: Jack: Jack as character 500, the Select Series black matte hang tag, the embroidered 500 emblem and gold label, and the 500-piece limit.
- Wikipedia: Squishmallows: the 2017 Kellytoy launch and the 2020 Jazwares acquisition, 400 million units in 3,000 styles by August 2024, 12 sizes, the three attached tags, Jack selling out in two hours, the JSK sweepstakes odds and the 10,000 Make-A-Wish Stars.
- Jazwares: Squishmallows shop: current retail prices by size, checked November 2, 2026.
- Poshmark sold listings: Make-A-Wish Star: a 12-inch Star sold at $20, checked November 2, 2026.
- Poshmark sold listings: Squishmallow lots, clips, 16-inch, 2019 and exclusives: checked November 2, 2026.
- Mercari sold listings: Squishmallow clips: single clips at $2-11, checked November 2, 2026.
- Mercari sold listings: Jack the Black Cat: Jack and Select Series sale prices, checked November 2, 2026.