Jukebox Value: Wurlitzer 1015, Seeburg, Rock-Ola and AMI

Most vintage jukeboxes sell for about $700-4,100 at auction as of November 2026, and fully restored showpieces for $7,000-12,000 or more, though that top end rests on one dealer sale and dealer asking prices. At Morphy Auctions on October 17, 2026, two Wurlitzer 1015 "bubblers" in older restorations sold for $4,080 each and one needing service for $1,920, a Seeburg V200 brought $3,936, and a 1939 Rock-Ola that did not work sold for $738. A professionally restored, fully working 1015 sold for $7,900 through the dealer Ron Susser.

Those three 1015 results show how far one model spreads. A jukebox is a record changer, an amplifier, lights and a big cabinet, and making one right is expensive. So the price depends less on the name than on three questions: does it select and play reliably, how good are the cabinet, plating and plastics, and was any restoration done properly. Buyers also subtract the cost of moving it.

Quick answer

• As found or in an older restoration: most 1940s to 1960s jukeboxes sell for about $700-4,100 at auction.
• Wurlitzer 1015 (1946): about $1,900-4,100 in older restorations, around $8,000 or more fully restored.
• Seeburg 1950s machines: a very good Seeburg V200 sold for $3,936 at auction in October 2026.
• 1940s Wurlitzers: a working, original 750-E sold for $3,360. AMI, Rock-Ola and Seeburg machines in older or no restoration often sell for $700-2,000.
• Replicas: about $2,300-4,000. A working Wurlitzer "One More Time" 1015 CD replica sold for $2,337 at Morphy in October 2026, and an OMT jukebox sold for about $4,020 at Easylive Auction in Britain the same month. Neither is a 1946 machine.

How do I identify and date a jukebox?

Find the maker and model number on the plate or label at the back, then use the model number, the record speed and the number of selections to place it in time. Unplug it before you look inside.

1. Find the maker's name. It is usually on the front: Wurlitzer, Seeburg (also "Select-O-Matic" or "Symphonola"), Rock-Ola, AMI or Rowe/AMI. Many jukeboxes also carry the maker's name on the selector buttons or the title strip holder.
2. Read the model plate. Wurlitzers have a metal tag at the back reading "Multi-Selector Phonograph", with the model and serial number. AMI machines carry a label on the back, such as "AMI Model XTHA-100" on a 1962 Continental. On Seeburgs and Rock-Olas, look on the back panel and inside the rear door.
3. Count the selections. The number of title strips tells you the era. Prewar and 1940s machines typically offer 20 to 40 selections (the 1015 has 24); the Seeburg Select-O-Matic of 1949 was the first to offer 100, from both sides of 50 records; 200-selection machines arrived in the mid-1950s.
4. Check the record speed. Look at the turntable and any records inside. Machines built before about 1950 play 10-inch 78 rpm records. Seeburg introduced the first commercial jukebox designed for 45 rpm records in 1950, and most machines built after that play 45s. Some 78 machines were later converted to 45s, which collectors note when pricing.
5. Match the model to the decade. Wurlitzer numbers rise over time: the 750-E is about 1941, the 1015 is 1946, the 1080 about 1947 and the 1100 about 1948. Seeburg's "Trashcan" models, such as the 147 and 148, date from about 1948, the M100A is 1949, and the V200 the mid-1950s. AMI's Model A is 1946 and the Continental about 1962.
6. Check for a replica. Wurlitzer's German company built "One More Time" (OMT) copies of the 1015 from the 1980s, first for 45s and later for CDs, and Rowe/AMI and Rock-Ola made bubbler-style CD jukeboxes in the 1990s and 2000s. They look like the 1946 machine but have a solid-state amplifier, modern speakers and often a remote. The plate says OMT or the newer maker.
7. Note what works. Does it light? Does the mechanism cycle when you select a record? Does the tone arm play? A jukebox that "lights and cycles" but has not played a record is not yet a working jukebox.

What are jukeboxes worth?

Most of these results come from one sale, Morphy Auctions on October 17, 2026, which gave clear condition notes for each machine. Each row is one machine and one result, and jukebox sales are thin, so read the table as data points rather than a price list. Other houses land in the same broad range: on Barnebys' realized prices, Stockholms Auktionsverk sold an AMI Model C of 1949 to 1951 for about $1,460 and a 1952 Wurlitzer 1800 for about $5,250, two 1970s Rock-Olas in Sweden brought about $340-400, and Easylive Auction in Britain sold a Wurlitzer One More Time replica for about $4,020.

Dealer prices for fully restored, warrantied jukeboxes sit well above auction results. Grand America Jukebox in St. Louis, for example, lists a partially restored Wurlitzer 2300S at $11,995 and a rebuilt Rock-Ola CD bubbler at $7,495. That gap is the cost of restoration, a warranty and delivery, not a price you can expect for an as-found machine.

Restored or as found: which sells for more?

A properly restored jukebox sells for more, but the restoration usually costs more than it adds, so most owners do better selling as is. On the 1015, the steps are $1,920 needing service, $4,080 playing in an older restoration, and $7,900 fully restored. Closing those gaps means a mechanism rebuild, amplifier work, replating, new plastics and cabinet refinishing, all specialist work.

Some real part and service prices give a sense of scale. A reproduction long curved bubble tube for the 1015 costs about €125 from the specialist supplier JukeboxParts.nl, and a 1015 has several. Grand America Jukebox offers new solid-state amplifiers for vintage jukeboxes at $500-800. A complete professional restoration of a 1015 runs into the thousands of dollars once mechanism, amplifier, plating, plastics and woodwork are all done.

What not to do: do not repaint the cabinet, replace original plastics with cheap copies, rewire it with household parts, or clean the plating with abrasives before selling. Original plastics in good shape are one of the most valuable things on a 1940s machine, and a bad amateur restoration costs a buyer more to undo than a machine that was never touched.

78 or 45: does it matter?

It matters for what you can play and somewhat for value. The 1940s machines, including the Wurlitzer 1015 with its 24 selections, were built for 78 rpm records, and collectors of those machines usually want them original, playing 78s. Jukeboxes from about 1950 onward play 45s, which are easier to find. A 78 machine converted to 45 can be a pleasant home jukebox but is not what a 1940s purist pays the most for. Old 78s themselves are mostly common; our 78 rpm records guide covers which are worth more.

How do you move a jukebox?

Carefully, and usually with professionals. Morphy's lot notes call jukeboxes "not a standard shippable item" and require third-party shipping or pickup, which is normal. A 1015 stands about 59 inches tall, 32-34 inches wide and 24 inches deep and weighs several hundred pounds.

• Keep it upright. Laying a jukebox on its back can damage the mechanism and crack the plastics.
• Secure the mechanism and tone arm, and remove the records before moving.
• Use a stair-climbing or appliance dolly and at least two people, or hire piano or jukebox movers.
• Budget for freight. Specialist transport across the country commonly costs hundreds of dollars, and buyers subtract it from what they offer.
• Expect it to need adjustment on arrival; the mechanism does not like being moved.

A worked example

Say you inherit a jukebox with a domed top, bubble tubes on the sides, a wood and plastic cabinet and a plate on the back reading "Wurlitzer Multi-Selector Phonograph, Model 1015". It lights up, and the bubbles move after warming up, but it selects a record and then stops without playing.

The plate settles it: a Wurlitzer 1015 from 1946 or 1947, a 78 rpm machine with 24 selections and one of about 56,000 made. The bubbles and lights work, the plastics have some cracks, and the mechanism needs attention. That matches the Morphy 1015 that needed service and sold for $1,920. If a jukebox technician gets it playing reliably for a few hundred dollars, it moves toward the $4,080 results; a full restoration would cost more than the gap to $7,900 unless you plan to keep it. For most owners, the sensible route is to sell it as is through an auction house that handles jukeboxes, or to have it serviced only enough to play.

Common mistakes

• Taking a replica for a 1946 Wurlitzer. One More Time and CD bubblers look similar but usually sell for less than a good original.
• Pricing from dealer retail. A dealer's restored machine includes thousands in labor and a warranty.
• Plugging in a jukebox that has sat for decades and leaving it running. Old wiring, motors and tube amplifiers can overheat.
• Throwing away cracked original plastics. Restorers may want them, and reproductions are not the same to collectors.
• Selling the records separately before pricing the machine. A full load of period records is a selling point.
• Forgetting the keys. Missing keys to the cabinet and coin box are a nuisance buyers note.

How WorthPic reads jukebox photos

WorthPic runs on the newest and most capable AI model available, tuned for exactly this kind of identification. From your photos it reads the maker and model from the cabinet design and the model plate, counts the selections, notes the record speed from the mechanism and records, and looks at the condition of the plastics, plating, bubble tubes and cabinet, including signs of replacement parts or a later restoration. It recognizes common replicas. It then gives an honest value range with a most likely figure and explains what drives the price. What it cannot know from a photo is whether the mechanism selects and plays reliably or how sound the amplifier is, so it asks for a short video or a note on what works. It identifies and estimates. It does not test electronics, authenticate, grade or appraise.

What to photograph

• The whole jukebox from the front in good light, then each side.
• The model and serial plate on the back, close and readable.
• The mechanism and turntable through the window or with the front open.
• The title strips and selector buttons.
• Any cracks in the plastics, plating wear and veneer damage.
• A short video of it selecting and playing a record, if it works.

When to get it looked at in person

Have a jukebox technician look at the machine before you choose between selling as is and repairing; an hour tells you whether it needs an adjustment or a rebuild. For a 1940s Wurlitzer, Seeburg or AMI in original condition, a restored machine, or a collection, auction houses that run coin-op sales, such as Morphy Auctions, and specialist jukebox dealers reach the right buyers. Restored machines also turn up at the automobilia sales held alongside some collector car auctions. The game room's other machines and signs are covered in our pinball, arcade machine and vintage signs guides. For the other oddities that come out of the same estate, our guide to what collectibles are worth explains how to identify and price them.

Where to sell: a local sale avoids freight but reaches fewer buyers. Auction houses charge the seller a commission and the buyer a premium on top of the hammer price, so ask for both rates before consigning. A specialist dealer buying for resale will offer well below the dealer's own retail price, because the dealer pays for any restoration and the warranty.

Sources

• Ron Susser: Wurlitzer 1015 Bubbler, fully restored: professionally restored 1015 sold for $7,900; 1946 to 1947 production of about 56,000, 78 rpm records.
• Barnebys: Wurlitzer Model 1015, Morphy Auctions, October 17, 2026: older restoration, plays well, sold for $4,080 against a $3,000 estimate.
• Barnebys: Wurlitzer Model 1015 needing service, October 17, 2026: sold for $1,920.
• Barnebys: jukebox realized prices: the Seeburg V200, Wurlitzer 750-E, AMI, Rock-Ola and One More Time results from the same sale, plus the Stockholms Auktionsverk, Sikö Auktioner and Easylive Auction results (prices converted to US dollars by Barnebys).
• JukeboxParts.nl: reproduction 1015 bubble tubes at about €125 each.
• Wikipedia: Seeburg Corporation: 1949 Select-O-Matic with 100 selections and the 1950 first jukebox for 45 rpm records.
• Grand America Jukebox: vintage jukeboxes for sale: dealer prices for restored jukeboxes and replacement amplifiers.
• RePlay Magazine: Freddie Mercury jukebox sells for $500K at auction: his 1941 Wurlitzer 850 Peacock sold at Sotheby's for £406,400, about $494,400.