A real Labubu has nine pointed teeth with clear gaps between them, a soft matte vinyl face with gently graded blush, a crisp "POP MART" stamp on the sole of the left foot, and a matte box whose holographic sticker hides a scratch-off code that checks out on Pop Mart's own verification page. A fake, which collectors call a "Lafufu", usually fails two or three of those at once: the wrong number of teeth or teeth run together, a glossy or rough face, a blurry or missing foot stamp, and a box with loud colors and a code that leads nowhere. As for money, as of late 2026 most genuine regular Labubu plush pendants resell for roughly $15-35, at or below the US store price of about $28-30, while secret figures sell for roughly $75-300 depending on the series. A fake has no resale value at all, because the major marketplaces remove counterfeits.
That is a big change from the summer of 2025, when people paid several times retail for anything in a Big Into Energy box. Pop Mart has since raised production enormously, and resale prices for most regular figures fell back to near or under the store price. The figures still worth checking carefully are the secrets, sealed sets and large-format pieces, and those are also the ones most often faked.
Quick answer
- Real: nine teeth, matte face, clean stitching, a deep "POP MART" stamp on the left foot, a matte box with a holographic sticker with a scratch code that verifies on Pop Mart's site.
- Fake (Lafufu): wrong tooth count, shiny or rough face, crooked eyes, faint or missing stamp, glossy box, a code that fails or goes to a strange site.
- Genuine regular plush pendants resell for roughly $15-35 as of late 2026. Secret figures roughly $75-300, sales vary a lot by series.
- A code that verifies proves the code is real, not that the toy in front of you came with it. Check the figure too.
How to tell if a Labubu is real, step by step
- Start with where it came from. A Labubu bought from a Pop Mart store, the Pop Mart app or website, a Pop Mart robo-shop vending machine or a listed authorized retailer is genuine. A bag of them at a gas station, a mall kiosk or a social media ad at half price is almost always not. Price is a tell on its own: a "secret" for $20 is a fake.
- Check the box. Genuine boxes have a matte finish, soft pastel artwork and sharp printing. Fake boxes tend to be glossy, oversaturated and slightly blurry, with fonts that look heavier or misaligned. On the back you should find a holographic POP MART sticker with a QR code.
- Verify the scratch code. Scratch the lower part of the hologram with a coin to reveal the code, scan the QR code and choose the anti-counterfeiting verification option on Pop Mart's site, then enter the code. A genuine code returns a match. A code that has already been checked several times, or that sends you to a site that is not Pop Mart's, is a warning sign, because counterfeiters copy real codes onto many boxes.
- Count the teeth. The standard Labubu face shows nine pointed teeth, each growing cleanly from the mouth line with small gaps between them. The teeth are not all identical, so do not judge by size. Fakes often have eight, ten or more teeth, teeth run together with no spacing, or sloppy paint with a gap between the teeth and the mouth line. Some good fakes do get the count right, so this is a first check, not the last.
- Look closely at the face. The vinyl face on a real plush pendant is matte and smooth, with a soft peach tone and blush that fades gently into the cheeks. Fakes often have a shiny face, a hard edge of circular blush, eyes set at slightly different heights and paint that bleeds past its lines.
- Turn it over and read the feet. A genuine figure carries a clean, deeply molded "POP MART" mark on the sole of the left foot, sometimes with Kasing Lung's name and a copyright line. Faint, shallow, misspelled or missing lettering points to a fake. Newer releases, from about 2024 on, also have a hidden mark on the right foot that shows a small Labubu silhouette under a UV flashlight. Older ones do not, so a missing UV mark is not proof of a fake on its own, and a mark you can see without UV light is a warning sign.
- Check the plush and the tag. Real fur is soft, even and trimmed neatly around the face plate, and the stitching is tight. Fakes often have thin, shedding or uneven fur and gaps where the fabric meets the vinyl. Read the sewn wash label for spelling and print quality. On recent releases it carries its own QR code, which should lead to Pop Mart's verification page, not an oddly named site.
- Compare the card and the outfit to Pop Mart's own photos. Each blind box includes a small card. It should match the figure inside, with crisp, soft pastel printing; fakes are often missing the card or print it poorly. Compare the outfit color and accessories to the series lineup on Pop Mart's site.
What genuine Labubus resell for
These are rough ranges for genuine figures as of late 2026, drawn from eBay sold listings and market reporting. The Labubu market moves week to week, and prices for new releases can swing hard in their first month. Check sold listings for the exact figure before you price one.
| Item | US retail | Typical resale, late 2026 |
|---|---|---|
| Regular plush pendant, opened, any recent series | about $28-30 | roughly $15-35 |
| Regular plush pendant, popular color in high demand | about $28-30 | roughly $30-60 |
| Sealed six-box set, recent series | about $168-180 | roughly retail to modest premium, sales vary |
| Secret figure, recent plush pendant series | not sold singly | roughly $75-300 |
| Older or very popular secrets (Big Into Energy ID, Have a Seat, Exciting Macaron) | not sold singly | roughly $100-300 and up, sales thin at the top |
| Vinyl blind box figures, 8 cm or so | about $15-20 | roughly $8-25 for regulars |
| Counterfeit or unverified "Lafufu" | not applicable | no legitimate resale value |
Two headline numbers get repeated a lot and need context. A mint-green Labubu about 131 cm tall sold for 1.08 million yuan, about $150,000 before the buyer's premium, at a Yongle International auction in Beijing in June 2025. That was a one-off giant piece, not a guide to anything in a blind box. And during the 2025 peak some secrets traded for several hundred dollars or more; the same figures sell for a fraction of that now. Reporting from October 2025 showed a popular regular figure falling from a peak of over 500 yuan to about 108 yuan as Pop Mart raised plush output more than tenfold, and by December 2025 the Big Into Energy secret had dropped from about 4,500 yuan to about 540 yuan on a major Chinese resale app.
Real vs fake: what changes the price
| Factor | Effect on value |
|---|---|
| Sealed box with unscratched or verified code | The best case; sealed secrets and sets sell at the top of range |
| Opened, box and card included, code verifies | Normal resale price |
| Opened, no box or card | Deduct roughly 20-40 percent; buyers cannot verify it |
| Scratch code already checked many times | Buyers will discount it heavily or walk away |
| Secret figure, confirmed genuine | Several times a regular figure |
| Fur matted, dirty or pilled | Deduct roughly 30-50 percent |
| Face scuffed, paint rubbed, clip broken | Deduct roughly 30-60 percent |
| Any fake tell confirmed | Effectively zero for resale |
Say you find one
Say you are handed a pink Labubu plush pendant at a yard sale for $10, no box. Count the teeth: nine, even. The face is matte with soft blush. You turn it over and the left foot reads "POP MART" in clean, deep letters. The fur is soft and the stitching is tight around the face. With no box and no code there is nothing to scan, so the figure itself has to carry the case, and here it does. Then you match the outfit to Pop Mart's lineup and find it is a regular figure from a 2025 plush pendant series. Without the box, a genuine regular like this resells for roughly $15-25. If it had turned out to be the series' secret, it would be worth checking sold listings for that exact name, because the gap between a $20 regular and a $150 secret is the whole story with Labubu.
Common mistakes
- Trusting the QR code alone. A real code can be printed on fake boxes. Verification proves the code exists. It does not prove the toy came with it.
- Using "too good to be true" photos as proof. Many fakes are now close enough to pass in a single front photo. The teeth, foot stamp and fur close up are what settle it.
- Pricing from asking prices. Listings for $500 secrets sit unsold for months. Sold prices are what count, and they have fallen a long way since mid-2025.
- Calling every unusual color a secret. Each series has a published lineup. A color not on it is more likely a fake than an unknown variant.
- Scratching every code to check it. On a sealed box you plan to sell, an unscratched code is part of the value. A buyer will want to verify it themselves.
- Washing a plush pendant in a machine. It can lift the face paint and ruin the fur. Spot clean only.
How WorthPic reads Labubu photos
WorthPic runs on the newest and most capable AI model available, tuned for exactly this kind of identification. From clear photos it reads the series and figure by matching the outfit, colors and accessories against known Pop Mart lineups, counts the teeth, looks at the face finish, blush and eye placement, and reads the foot stamp, tags and box printing for the details that most often give a fake away. It then gives an honest resale range for that figure as a regular or a secret, opened or sealed. What it cannot do is scan your scratch code, feel the weight of the fur or check a UV mark that only shows under a blacklight, and it will say so when the photos cannot settle the question. It identifies and estimates. It does not authenticate, grade or appraise, and a photo opinion is not a substitute for Pop Mart's own code check or a paid authentication service on an expensive piece.
What to photograph
- The face straight on, close enough to count every tooth.
- The sole of each foot, sharp enough to read the stamp, plus the right foot under a UV flashlight if you have one.
- The whole figure front and back in daylight, showing the outfit and fur.
- The sewn tag and any hang tag, flat and readable.
- The box front and back, including the hologram sticker and code area.
- The card from the blind box, if you have it.
When to get it looked at in person
A regular Labubu is a $15-35 toy, and Pop Mart's own code check plus the tells above is all it needs. A secret figure, a sealed set or anything you are paying over $100 for is different. For those, buy from sellers who show the scratch code and foot stamp in their own photos, or use a paid authentication service that specializes in designer toys. Pop Mart stores can also confirm whether a lineup and colorway are genuine. If you collect across brands, our guides to Funko Pop values and LEGO minifigures cover the other blind-box and figure markets with similar fake problems, and Sonny Angel values covers the Japanese blind-box line that often sits on the same shelf. The Beanie Babies guide is a useful reminder of how a hot toy market can cool.